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Monday, September 14, 2009

Why Companies Outsource Their Sales/Business Development Efforts to Firms Like Mine

What is Sales/BusDev Outsourcing
Sales and Business Development Outsourcing is the practice having a 3rd party generating sales for your company, or part of it. Instead of hiring, training and keeping a sales force in house, your company could save money and increase productivity by outsourcing your sales initiative.

Why Outsource Your Sales/BusDev Initiatives?

Many companies save money by outsourcing their sales force and increase overall sales by having a group of dedicated sales people who are professional, well trained and expert in the sales process. Because they are left to focus on one side of business, outsourced sales/busdev initiatives are often more productive than in house sales solutions for a number of reasons:
• Our firm develops the market strategy as a basis for ‘go-to-market’ tactical sales/busdev implementation
• You won’t have to worry about hiring, training, or position turnover.
• Increased ROI.
• Shorten your sales cycle.
• Better close ratio.
• Lower cost per sale

Who Should Outsource Their Sales/BusDev Initiatives?
There are many benefits accrued from outsourcing your sales/busdev. Depending on your company’s unique positions in your vertical market, you may want to outsource you sales efforts if:
• Your company wants to speed its product or service to market. If you can’t afford to waste time hiring and training an in house sales force, outsourcing your sales effort could be the best solution to enable you to enter the market immediately.
• Your company is looking to expand into new markets. The advantage that many outsourcing companies have is their expertise across multiple vertical markets – and since these service only focus on sales, they usually keep detailed information about what sales tactics work best where.
• Your company is unsure on how to measure the success of your current sales department. Use an outsourced sales effort as a comparison to gauge success of your current sales efforts.
• Want to see how effective your current sales efforts are? Compare your internal sales efforts against a sales outsourcing service.
• Your company wants to test new products or services without disrupting current internal sales efforts. You want to launch a new product or service but don’t want the overhead costs at the moment.

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