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Wednesday, November 25, 2009

Tech Firms Working to Reduce Energy Costs Via Green Initiatives



Our Firm, RCI Global Partners LLC, is starting to take a pro-active role and a position in developing business opportunities for those companies involved in producing technology that will enhance the 'green initiative' opportunities for enterprise customers. We find opportunity here today. Here's why.

According to Andrew Johnson, writing in the Arizona Republic, sustainability, already a buzzword in the real-estate and construction industries, is getting more attention from high-tech manufacturers.

Producers of computer components, radio equipment, solar panels and other high-tech equipment are among the world's largest resource users.

They eat up billions of gallons of water and kilowatt-hours of electricity to make semiconductors, display panels and other parts that make their way into millions of consumer electronics, appliances, industrial tools and automobiles.


For years, the high-tech community has strived to reduce consumption of resources, emissions and chemical usage. But those efforts are getting renewed attention as industry leaders look for ways to share best practices with each other and as guidelines for programs such as Leadership in Energy and Environmental Design, or LEED, become more defined for manufacturers.

Attention to global warming and climate-change issues also is driving the focus, said Sanjay Baliga, a senior manager who focuses on environmental, health and safety issues for SEMI, a San Jose-based trade group for semiconductor equipment and materials suppliers.

General Dynamics C4 Systems, a defense contractor that designs and manufactures networking equipment, radios and computer systems for the military, is pursuing LEED certification for one of two main buildings on its campus at Hayden and McDowell roads in Scottsdale.

The company is seeking certification under the "LEED for Existing Buildings" rating system, which focuses on the maintenance and operations of facilities already in use.

In 2005, General Dynamics received LEED certification for its other main facility, an existing 650,000-square-foot building. It plans to recertify that building under updated LEED standards next year, facility manager Patrick Okamura said.

That building was the first of its size to obtain LEED certification for existing buildings.

"When you consider the amount of square footage in the U.S. (of industrial buildings) that consume the amount of energy that they do . . . that's why we're starting to see this impetus toward the high-tech industry," Okamura said.

Such efforts also have proved financially prudent, allowing manufacturers to reduce costs at a time when many technology companies are trying to shore up their balance sheets.

Intel Corp., the world's largest semiconductor manufacturer, analyzes its projected returns when investing in environmental endeavors, said Brian Krzanich, vice president and general manager of manufacturing operations.

"We try to make sure the actions we do have a positive return on investment," he said.

Thus, as more and more industrial and high tech firms move to a more 'green initiative', either for profit, brand image, or conservation, it's time to look at those technologies that will assist in reaching those objectives.

1 comment:

  1. Amen. But, forget about reducing emissions. The purpose of business is to make money and create jobs. Anything we can do to save money on energy costs will translate into increased revenue. Any technology designed to "green" a space will definitely be received well by the eco-Marxists (for the conservation abilities) as well as the Capitalists (for cost saving and brand image reasons). How many products can stake that claim?

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