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National and Global, United States

Monday, November 2, 2009

The Book of Sweets and Tweets

A controversy is heating up among Mormons over a pinup calendar that toys with one of their core spiritual values: modesty. “Hot Mormon Muffins: A Taste of Motherhood” features 12 female worshippers posing provocatively in tank tops and Santa suits alongside recipes for baked treats.

There are a number of interpretations and positions taken:

1) The calendar is an insult to Mormonism
2) It helps break down stereotypes about Mormon women
3) It’s confusing … in a good way

On the other hand, I received a call last week from a group that wanted 'consulting' to publish a book of their "TWEETS". There too, you could see this effort as an insult to legitimate writing, a breaking down of the stereotypical opinion of 'tweeting', or just all too confusing.

The result and strategy: Bundle the calendar and the"Book of Tweets" into a single sales item:
The Book of Sweets and Tweets

That solves the issue.


  1. Where there is a will there is a consultant! I like how you found common ground!

  2. After all, only Mormons believe in modesty. The only difference between that calender and any others is the captions. If it wasn't for that you wouldn't even know they were, well, Mormons.


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