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Tuesday, November 17, 2009

Consulting: Where are Today's Opportunities


It’s a brave new telecommunications ecosystem, and consultants are venturing into an increasingly competitive wilderness to help different breeds of companies adapt so they can survive and thrive, says Consulting Magazine.

The most highly evolved telecommunications consulting firms and practices understand the impact of ongoing economic, regulatory, competitive and technological change and respond by seeding their teams with relevant expertise to help clients adapt to these factors.

Nearly every telecommunications practice at mid- to large-sized consulting firms have renamed their practices now that clients no longer exclusively offer what industry veterans refer to as POTS, or “plain old telephone service.”

The convergence occurred because the capacity of pipes have greatly increased. Today’s increasingly ubiquitous broadband networks send voice, data and video streaming into an ever-increasing collection of nifty gadgets powered by equally nifty applications.

Fatter pipes also explain why cable-television providers now offer telephone and why traditional telephone companies and wireless companies offer video.

Overall, the nature of telecommunications consulting work appears focused on increasing customer value and devising innovative ways to drive more revenue. A media or entertainment company needs to figure out how to derive more value from its primary asset, content.

Despite the gee-whiz nature of much of their work, telecom firms and practices deliver offerings that break down along familiar lines: strategy, operational/management and technology consulting.

Other types of consulting work in demand in North America and Europe include:

Home entertainment
Supply chain management
Merger integration

Beyond industry knowledge, consulting leaders identify the following expertise areas as particularly valuable right now:

»Process expertise
»Business intelligence
»Technology architects
»CRM expertise

Change in the telecommunications industry has occurred so dramatically, that time travel seems less like science fiction and more like the next new service offering. Rest assured, if and when that capability crops up, consultants will work closely with clients and other members of their ecosystems to ensure that time travel is piped into all of our homes, businesses and nifty devices.

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