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Thursday, August 20, 2009

Globecomm New York: Client Case Study

Globecomm is a global satellite telecommunications systems integration company delivering complete solutions to customers intelecommunications, broadcasting (MSO, DSB, MMDS), Internet, VoIP, industry and government/military markets.

The Challenge:
Deliver a market strategy and tactical implementation for a Direct-to-Home satellite system in 18 West African countries.

The Deliverables:
Define the brand, the products. Build out the broadcast imperatives, hire and train senior management, develop sub-contractors, analyze financial performance, define the metrics, define the supply chain, increase productivity and process improvement, acquire content…over a 24 month period.

The Results:
Developed the ‘go-to-market’ strategy and market position
Defined the market universe and demographics
Defined revenue forecasts and market penetration
Hired and trained the in-country senior management including the CEO.
Developed the supply chain for set-tops, antennas, broadcaster center buildout
Defined the organizational structure and coach senior management on cultural/business imperatives.
Acquired content for the initiative via 50+ content providers
Set up ‘call center’ imperatives
Acquired legal broadcast licenses

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